Clearly labeled campaigns for news-aware audiences.

Sponsored stories on Flash Feed are always labeled, separated from editorial source attribution, and tracked for impressions and clicks.

Clear labelsSponsored placements display “Sponsored” and sponsor names where applicable.

Native cardsCampaigns can appear as sponsored cards without hiding original news attribution.

Newsletter sponsorBrands can sponsor the daily briefing newsletter once campaigns are active.

Compliance firstSponsored campaigns must avoid deceptive claims, unsafe content, and misleading redirects.